Content Creator and Producer

Job Description

Description

Content Creator & Producer

Storytelling around musical gear -- its cultural impact, development, and creative potential -- is at the core what we do on the Guitar Center content team. From deep dives into the features of the latest production equipment to an artist's first impressions of their favorite new performance tools, the Content Producer will help establish new video and article concepts, as well as aid in existing ones, that that amplify Guitar Center's position in the music community.

As Content Producer, your creative skills will be used across mediums from eye-catching editorial videos to multimedia articles and interviews. You will steer the production of these pieces from concept to completion in a highly collaborative environment with members of our Video, Copywriting, Photography and Social teams. You have a deep understanding of what makes a great story, a strong visual & cinematic aesthetic, experience in a variety of professional production settings, a portfolio that demonstrates your ability to go from idea to execution, and most importantly, a deep knowledge and passion for music and the instruments and tools used to make and share it.

As Content Creator, your talents as a musician and ease in front of the camera, will be used to demonstrate musical gear and share informative, educational, and entertaining video content both in long and short form.

With a firm grasp of the products we sell, our customers, and the music community, you will strategically integrate gear, music, and talent together demonstrating effective storytelling, compelling showcase of our products, and clear communication of their techniques and musical applications to further our efforts in inspiring and engaging our customers, growing our community of musicians, and generating enthusiasm for the brand.

You will report directly to the Senior Manager of Content & Social Media and work in close collaboration with others in the Content, Production, Artist, and Social team.

Tasks & Responsibilities

• Produce engaging content for musicians to educate, inspire, and inform their buying decisions; content that firmly establishes Guitar Center as deeply knowledgeable, authentic, and relevant
• Collaborate closely with others in Content & Social, Video & Audio Production, Photo, team-members to concept and deliver best-in-class content
• Serve as on-camera talent demonstrating musical instruments, production practices, sharing techniques, and showcasing gear in authentic musical set-ups and spaces
• Grow The Guitar Center Company's share of voice in the tech spaces of the music community
• Identify content opportunities in support of strategic business initiatives
• Thoughtfully consider the customer, product, and content treatment that best represents the brand and meaningfully connects with its intended audience and community
• Build narratives around the craft of making and playing music to excite others about the resources and power that lies within instruments and production tools
• Provide timely feedback and reviews during the post-production process
• Track effectiveness and performance metrics of key content tactics and projects, plus provide regularly scheduled reports
• Publish articles in the CMS as requested
• Creation of title, description, tags in preparation for publishing videos

Requirements

• A Bachelor's Degree in Music, Communications, Digital Marketing, Video Production, Journalism, or related fields is preferred but not required
• 5 to 7 years minimum relevant experience (writing, creative direction, producing, content video production, editorial management, agency/brand experience)
• Deep product knowledge of the gear and applications used for music production, recording, DJing, and live sound
• Experience and confidence in producing video content that demonstrates knowledge in musical instrument and music production concepts
• Comfort in showcasing musicianship on-camera for short and long-form videos
• Awareness of trends, culture, instruments, gear, and production techniques (both established and innovative/experimental) used in music creation and performance to ensure brand relevancy, authenticity and keeping in step with the music community
• Comfortable writing copy using SEO best practices guidelines for articles and video descriptions
• Experience working on sets and a background working in collaborative production partnerships with other creatives
• At ease in a fast-paced environment, coordinating multiple projects simultaneously with hard deadlines
• Able to understand scope of projects and prioritize workflow
• Possesses a creative mind with a track record of putting new ideas into practice and delivering results
• Excellent verbal and written communication skills -- able to write, present, and share ideas articulately
• Able to effectively pitch and clearly communicate concepts
• Maintain a deep knowledge of the best marketing communication methods and storytelling practices for social and digital platforms
• Must be proficient in Microsoft Office; experience with Adobe Creative Cloud is a plus
• Passion for new media trends and technology
• Must be curious, enthusiastic, and thrive in a highly collaborative environment!