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Specialist, Social Media

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Job ID: 11749
Job Type: Full-time
Location: Westlake Village, CA
Date Posted: May 8, 2023

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Job Description


Specialist, Social Media –

We’re seeking an enthusiastic marketer with a passion for musical instrument gear that can help our brand(s) connect authentically with our existing and future customers across multiple social media platforms.

The Social Media Specialist/Coordinator is responsible for implementing, monitoring and reporting on the company's Organic Social Media strategy to increase brand awareness and community engagement in order to drive traffic & sales online & in-store.

Tasks & Responsibilities

  • Schedule and monitor posts across social media platforms including Facebook, Instagram, Twitter, TikTok, and YouTube
  • Use platform native and third-party social media tools for posting, monitoring responding and reporting
  • Maintain social media content calendar, ensuring regular and consistent posting
  • Report on key social media performance KPIs by channel, content type, etc.
  • Help develop data-based point-of-view on content optimizations
  • Help develop post copy and captions
  • Respond to or flag comments, messages and mentions in a timely manner
  • Nurture and engage authentically in the musician community and culture
  • Collaborate with content, artist and marketing teams to secure creative asset delivery and accuracy
  • Recognize and develop opportunities in social media trends, tools and best practices

Qualifications & Requirements:

  • 1-3 years of experience as a Social Media Specialist/Coordinator or similar role
  • Proficient in social media management and reporting tools
    • On-platform (Ex: Facebook, Twitter, TikTok)
    • Third-party (Ex: Hootsuite, Buffer, or Sprout Social)
  • Deep understanding of musician community and culture (from the player’s perspective)
  • Strong understanding of latest trends in musical instrument gear across product categories
  • Excellent written and verbal communication skills
  • Strong organizational and time-management skills
  • Ability to manage multiple projects, messages and post streams simultaneously
  • Data-driven critical thinker with an eye for optimizing messaging and presentation
  • Self-motivated, detail-oriented, and able to work independently with minimal supervision
  • Bachelor's degree in Marketing, Communications, or a related field (preferred but not required)

Why Guitar Center? Here's just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $50,300 - $60,700/yr depending on background and experience.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

About Guitar Center

Guitar Center embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to craft lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

Why join us?

With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid jobrelated requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to [email protected].

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