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Sr. Manager, Site Merchandising and Planning

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Job ID: 12772
Job Type: Full-time
Location: Westlake Village, CA
Date Posted: Jun 29, 2023

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Job Description


Position Summary:

This role is responsible for leading the planning, execution, and optimization of Guitar Center brand’s digital merchandising and digital campaign strategy.   The role requires a deep understanding of ecommerce business drivers, strong analytical skills, people management skills, and the ability to work collaboratively with cross-functional teams such as Merchant, Marketing, UX, CX, Creative, and CRM teams.

Key Responsibilities:

  • Develop and execute the ecommerce merchandising strategy to drive revenue growth and enhance the customer experience.
  • Lead the engineering of product collections and product positioning strategies to achieve sales and margin goals.
  • Manage website content and product assortments, ensuring that product information is accurate and up to date.
  • Work closely with product merchants to understand their needs and objectives and provide recommendations and solutions accordingly.
  • Collaborate with cross-functional teams to ensure that the ecommerce site and product pages are optimized for maximum conversion.
  • Analyze product financials and ecommerce site metrics and identify areas for improvement to enhance the customer journey.
  • Identify and execute on opportunities to improve the customer experience, such as personalization and site optimization.
  • Stay up to date on ecommerce industry trends and emerging technologies and recommend innovative solutions to improve the ecommerce experience.
  • Manage the ecommerce merchandising team and provide direction and support to ensure team members are achieving their goals and objectives.
  • Monitor competitor websites and stay up to date on industry trends and best practices.
  • Collaborate with the marketing team to create compelling content and promotions that drive traffic and sales.
  • Partner closely with the IT organization to ensure that website functionality is optimized for the user experience.
  • Maintain a deep understanding of our customers and their needs, and use this knowledge to inform merchandising decisions.
  • Additional duties as assigned.

To join our band, you'll need the following experience:

  • Bachelor's degree in Marketing, Business Administration, or related field.  MBA a plus.
  • 7+ years of experience in ecommerce merchandising or related field.
  • Strong analytical skills with the ability to analyze ecommerce data and identify trends and insights.
  • Experience managing a team and providing direction and support to team members.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Experience with website merchandising tools and technologies.
  • High proficiency with Excel, including expertise with Pivot Tables, V-Lookups, and advanced formulas.
  • Strong proficiency with digital platforms and technologies such as Tableau and Adobe Experience Cloud.
  • Strong knowledge of ecommerce merchandising best practices and industry trends.

Why Guitar Center Company? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.


Pay Rate: $99,625- $111,400K / annually depending on background and experience.  This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.


The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Why join us?

With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music.

About the Guitar Center Company

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290+ stores across the United States.  2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.   

E-Commerce brands Guitar Center, Musician’s Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220+ stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid jobrelated requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to [email protected].

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