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Analyst, Marketing Operations

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Job ID: 13910
Job Type: Full-time
Location: Westlake Village, CA
Date Posted: Aug 31, 2023

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Job Description


The Marketing Operations Analyst supports the Marketing, Creative and Ecommerce team with all aspects of providing end-to-end optimization and governance of marketing processes. The analyst will work with the Director of Marketing Operations to ensure technology and automation are integrated and deployed effectively. Projects/campaigns are tracked properly, reports are generated regularly for insights to be applied, planning is actionable and communication routines are consistent. Create training tools, provide process documentation, and develop reports to assist the Marketing Operations Management team. Provide cross-functional and top-down visibility into all programs and budgets. Manage vendor onboarding, contract execution, and invoicing for program and budget owners. Meet all team SLAs for supported processes, providing frequent updates on status to key stakeholders.

This role will also require assisting Project Managers with trafficking files for approval and delivery.

Responsibilities will include, but will not be limited to the following:

  • Support Marketing Operations Management team sharing knowledge, documentation of best practices, and providing training of Adobe CS WorkFront project management tool 
  • Collaborate with Project Managers, Creative and Marketing Management teams to maintain, edit, and publish dashboards, reports using WorkFront, Excel and MS Access
  • Create ad hoc and exception reports to support executive requests, providing analytics using KPIs and executive summaries that highlight underperforming project timelines and tactics
  • Document business process and create supportive training materials
  • Assists in mapping out departmental milestones, process, and workflow
  • Champion testing efforts, performing UAT prior to deployment of data fixes, enhancements, and new product releases.
  • Escalate system issues, raising tickets with the appropriate team, providing business ranking and priority.
  • Meet deadlines to coordinate system setup for all projects, providing data driven tracking of actively managed team projects. 
  • Use Workflow Management system to track projects and record all decisions/direction/delays/ issues collected, keeping project status and information communicated to all up to date
  • Identify areas of opportunity for process improvement
  • Pulls daily/weekly/monthly project-based reports to help teams assess effectiveness in processes and plan resource needs properly.
  • Helps keep Project Managers documentation up-to-date and posted for easy access 
  • Assist Project Managers in trafficking work when bandwidth allows
  • Assist with new team member onboarding issues (access to tools, etc)
  • Additional duties as assigned

To join our band, you will need the following experience:

  • Bachelor's Degree (or 2 - 4 years of relevant work experience), preferably in Business, 4 years of relevant work experience in marketing operations or similar
  • Skilled proficiency modeling and building complex reports in Excel and Access
  • Skilled proficiency in Microsoft Office including Word and Outlook
  • Strong oral and written communication skills with focus on organization skills to meet deadlines
  • 2+ years Workfront experience
  • Highest standards of accuracy and precision, highly organized
  • Fundamental understanding of Business Intelligence and graphical reporting tools, including Microstrategy and Tableau, data mining functions, advanced Excel formulas, Excel pivot tables, and data queries of external databases.

About Guitar Center

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States.  2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.   

E-Commerce brands Guitar Center, Musician's Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.

Why Guitar Center? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $65,200- $77,000/yr depending on background and experience. 

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to [email protected] opens an email client applicationopens an email client application.

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