Event Marketing Manager

Job Description

Description

Position Summary: Event Marketing Manager

The Event Marketing Manager position works closely with the Director, Content, Social and Artists to plan, execute and measure marketing events designed to drive omnichannel traffic, customer acquisition, and awareness as well as vendor participation and sponsorship for the Guitar Center Brand. The Manager, Event Marketing defines the omnichannel (web/store) and marketing event strategy and works to execute against said strategy, working closely with the Store Operations, Retail Marketing, and e-commerce teams.

Responsibilities will include, but will not be limited to the following:

• Drive major retail and market event strategy, planning and in coordination and collaboration with cross-functional teams, including:
• Disruptive Brand Events annually
• Large event opportunities with music lifestyle brand, media partnerships, and music festivals etc.
• Annual Store Grand Openings
• Category-specific events
• Vendor activations and vendor-specific events, in-store and online including, but not limited to talent appearances, workshops, Store-in-Store, and demos
• Develop and maintain the national event calendar in support of overall omnichannel brand objectives
• Include proposed events and budget needs for the upcoming year on annual planning cadence
• Forecast, measure, analyze and report the impact of marketing event programs throughout the year
• Manage the annual events budget with planned calendars and regular cost forecasts and actuals reporting
• Demonstrate ROI of event investments in real measurable terms (sales, margin, store and web traffic, impressions)
• Drive local event strategy and guidance
• Create criteria for local store / RVP event investments that:
• Benefits the overall sales accomplishment of the store
• Drives traffic / new customers
• Helps the store in the community/philanthropy
• Aligns with local social media strategy
• Create general activation tool kits and Do's / Don'ts
• Build and maintain ongoing communications with business owners and field teams to share best practices and program ideas
• Coach and counsel RVPs and DMs on their local activations outside of major retail events
• Collaborate with Content & Social stakeholders for strategic coverage and promotion of the events
• Partner with Artist team and relevant MI vendors to ensure featured talent aligns with brand artist strategy and to ensure flawless talent participation at the event
• Constantly monitor event activities' sales achievement and recommend strategies to positively affect outcomes and improve the efficacy of event
• Actively communicate throughout the organization (all necessary components) and project manage all aspects of major retail and market events, vendor partnership events, including written plans, calendars, timelines, deliverables, budget planning, and tracking.
• Additional duties as assigned

To join our band, you'll need the following experience:

• Bachelor's Degree (or 4 years of equivalent work experience), preferably in Marketing or related
• 5 years of event experience
• 5 years of marketing planning and or project management
• Intermediate knowledge and understanding of key marketing metrics (ROI, CPO, AOV, CPA,)
• Intermediate proficiency working with Microsoft Powerpoint, Xcel, and Word

Why Guitar Center Company? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $80,000- $95,000/yr depending on background and experience. This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to [email protected].

About Guitar Center

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States.  2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.   

E-Commerce brands Guitar Center, Musician's Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.