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Marketing Director

Job ID: 14571
Job Type: Full-time
Location: Frederick, MD
Date Posted: Oct 11, 2023

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Job Description


The responsibility of the Director of Marketing is to manage P&L and day-to-day planning, development and implementation of the overall marketing strategy for Music & Arts. This role is responsible for integrating the Music & Arts brand vision into a cross channel-retailing environment. This position will rely heavily on utilizing shared services of other departments and divisions.

Essential Functions (not all inclusive):

  • Lead and integrate efforts across marketing, sales, merchandising, IT, creative and operations to maximize business growth, profitability, and impact in the marketplace.
  • Develop and maintain brand-specific content strategy, contact strategy, and promotional/marketing activities calendar that is fully integrated, engages and resonates with the Music & Arts core target audiences--parents, educators & kids.
  • Ensure clarity and consistent application of promotional and brand content across all sales channels: retail, educational, online/website, and affiliate,
  • Work closely with our advertising agency to create and maximize multi-channel marketing strategies, programs, and measures to support and grow the Music & Arts brands within their sphere of influence.
  • Leverage all available marketing channels to deploy promotional and brand content: Email, SEM/PPC, in-store communications, social media, direct mail, broadcast, events, internal communications, tradeshows, mobile, and other channels as deemed appropriate. Build relationships with internal stakeholders to innovate solutions and new opportunities for delivering increased awareness and brand preference for Music & Arts.
  • Build relationships with product vendors to create marketing partnerships.
  • Communicate plans, programs, and results to senior corporate management on a consistent basis.
  • Work closely with the President, VP of Sales, VP of Merchandising to ensure teamwork and collaboration in successful execution of marketing/promotional plan as well as connection to the overall company brand strategy.

About Music & Arts

Music & Arts embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to create lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The first Music & Arts was located in a small house in Bethesda, MD and run by founder Benjamin O'Brien. When Music & Arts opened its doors in 1952, we offered printed music, music lessons, dance lessons, and art supplies. Ben decided shortly after opening his business that he wanted to focus on music to better serve his customers -- a decision that remains intact to this day.

Since the 1990's, Music & Arts has expanded nationwide through organic growth and a series of acquisitions and mergers with other music dealers. In 2005, Music & Arts joined forces with American Music to become the largest band and orchestra instrument retailer in the United States. Based in Frederick, MD, Music & Arts is now part of the Guitar Center enterprise and comprises 225+ retail stores, 200+ educational representatives, and 250+ affiliate locations.

To join our band, you'll need the following experience:

  • Bachelor's Degree in Business, Marketing or related field (Equivalent experience may be substitutable)
  • 10 years cross-functional brand management experience in a multi-channel retail environment required
  • Strong e-commerce, online merchandising and digital marketing experience preferred
  • Comfortable with financials and budgeting
  • Interest in music and experience working in music industry a plus

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Music & Arts is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐ related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to [email protected].

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