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Analyst, Customer Data Analytics

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Job ID: 14644
Job Type: Full-time
Location: Westlake Village, CA
Date Posted: Oct 17, 2023

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Job Description

Description

Position Summary: Analyst, Customer Data Analytics

The purpose of this job is to utilize data manipulation and data mining capabilities to support the analysis and reporting needs of the Customer Data and Analytics program, including analyzing detailed customer data to develop powerful insights that will drive the effectiveness of marketing strategies.

Responsibilities will include, but will not be limited to the following:

  • Conduct complex database research projects, direct mail list generation, marketing tent pole analysis, data simulations and advanced data mining on large transactional databases and customer data platforms.
  • Develop recommendations, tactics and future testing based on analyses
  • Extract data from the company's CDP (Customer Data Platform) and core business intelligence databases using SQL or other methods. Perform analysis that results in actionable business insight, in support of key business initiatives or inquiries
  • Support all analysis activities that fall under the CRM & CDA group, which may include campaign analysis ROAS, break-even analysis, developing predictive models, determining effectiveness of pilots and promotions, developing dashboards for executive management
  • Present data in a visual format such as Tableau or other similar tools in a clear manner so that communication to stakeholders is effective and impactful.
  • Effectively communicate key metrics to the Management Team
  • Identify key opportunities to grow the business
  • Review RFM, list selection criteria, file scoring and segmentation
  • Review and develop customer database structure, query logic and data validation
  • Build and maintain a strong relationship with vendors and other internal clients
  • Additional duties as assigned

To join our band, you'll need the following experience:

  • Bachelor's Degree (or 4 years of equivalent work experience), preferably in Math, Engineering, Statistics, Business, or related field
  • 2+ years of relevant business or marketing experience (in addition to degree or years of previous experience) with an emphasis in data manipulation and marketing analytics
  • Skilled proficiency with Microsoft Excel (pivot tables, v-lookup, etc.), preferably with the ability to write macros
  • Understanding of SQL
  • Understanding of data visualization tools such as Tableau, MicroStrategy, Adobe Analytics, etc.
  • Intermediate understanding of programming languages such as Python, R/SAS, etc.

About Guitar Center

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States.  2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.   

E-Commerce brands Guitar Center, Musician's Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.

Why Guitar Center? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $70,200- $90,000/yr depending on background and experience. 

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to [email protected] opens an email client applicationopens an email client application.

Position Status
Full-time
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