Marketing Manager, Vendor Partnerships
Job ID: 22860
Job Type: Full-time
Location:
Westlake Village,
CA
Date Posted: Nov 26, 2024
Job Description
Overview
The ideal candidate will have a deep understanding of marketing strategy, with the ability to manage multiple campaigns and vendor relationships simultaneously. They will be responsible for developing, coordinating, and executing omni-channel marketing strategies that drive revenue and growth for Guitar Center and its vendors. This role will require collaboration across departments and an ability to balance the needs of both digital and in-store marketing initiatives.
This position is a unique opportunity for a marketing professional with agency experience or broad marketing expertise across channels and campaigns. The Partner Marketing Manager will work directly with vendors to plan and execute campaigns that span digital and stores, ensuring maximum impact and ROI.
Key Responsibilities
- Marketing campaign management: Develop and execute omni-channel marketing strategies for vendors, ensuring alignment across digital and stores.
- Manage multiple vendor campaigns simultaneously, driving strategy, timelines, and execution to achieve performance targets.
- Serve as the marketing point of contact for vendors and merchants, ensuring clear communication and alignment with Guitar Center’s marketing goals.
- Cross-functional collaboration: Work closely with Merchandising, Merch Ops, Marketing, and Store Operations teams to execute integrated campaigns.
- Analytics & reporting: Track and analyze campaign performance, providing vendors with detailed reporting on performance and ROI. Use data to optimize future campaigns and enhance the effectiveness of vendor marketing initiatives.
- Budget management: Coordinate with vendors, merchants, and Finance to ensure alignment on allocation, spend, and performance.
- Creative oversight: Provide direction to internal creative teams to develop campaign assets that meet vendor guidelines and align with Guitar Center’s marketing objectives. Ensure the creative execution of campaigns is consistent across channels and supports the overall business strategy.
To join our band, you'll need the following experience:
- 5+ years of marketing experience, preferably in an agency setting where managing multiple accounts and campaigns is key.
- Proven record of developing and executing omni-channel marketing strategies.
- Familiarity with vendor marketing or co-op marketing strategies.
- Experience in retail or consumer-focused industries is a strong plus.
- Experience in developing omni-channel marketing strategies that leverage both digital and retail channels is a strong plus. Passion and proficiency for music gear is a strong plus.
Skills
- Broad marketing expertise, including paid media, email, and in-store/retail.
- Strong analytical skills, with the ability to track campaign performance and optimize strategies based on data.
- Proficiency in marketing analytics platforms (Google Analytics, Adobe Analytics, Looker Studio, Supermetrics) and the ability to deliver actionable insights.
- Ability to manage multiple projects and campaigns simultaneously, with a focus on delivering top-line results.
- Excellent communication skills, with experience working directly with external clients / vendors and cross-functional teams.
Why Guitar Center? Here's just some of the rewards:
For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
Pay Rate: $115,000 - $130,000/yr depending on background and experience.
This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations
Love this gig and want to apply?
Send your resume and cover letter today along with salary expectations!
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to [email protected].
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to [email protected].
